Tech transparency
InsideGoogle.com
Tech industry transparency and privacy advocacy — a decade of research on one company, kept navigable.
InsideGoogle is Consumer Watchdog's long-running privacy and antitrust work on a single company, and it is the clearest example of why an advocacy site is an archive first and a publication second.
One subject, many years
Reporting on one company over a decade produces a peculiar content problem: everything is related to everything, and readers arrive at any point in the timeline. Somebody landing on a 2018 piece about data collection needs the 2023 piece that updates it, and the 2015 piece that established the pattern — without an editor hand-maintaining "related reading" on every page.
So the relationships are structural rather than editorial. Content is tagged by product, by regulatory action and by privacy issue, and the related material assembles itself from those axes.
Video is a first-class citizen
A good deal of the work exists as press conference footage and television appearances rather than text. Those clips are hosted, transcribed where it matters, and embedded on the topic pages they belong to rather than sitting in a separate media section nobody visits. A video buried in a gallery is a video nobody watches.
Why it stays deliberately plain
The design does almost nothing, on purpose. The audience is reporters, regulators and researchers who arrive from search with a specific question, and the fastest possible path from landing to the document they need is the entire user experience. There is no scroll-jacking on a site that people cite in filings.