Healthcare
PatientsForFairness.org
Healthcare policy advocacy built around patient stories — a campaign platform where the testimony is the argument.
PatientsForFairness campaigns on medical negligence and patients' access to the courts. The 2022 legislative win updated California's medical malpractice damages cap for the first time in forty-seven years.
The testimony is the product
Most policy sites lead with the policy. This one leads with people — families harmed by medical negligence, telling their own story, with the legislative detail behind them rather than in front of them.
That inverts the usual content architecture. The primary object is a person's account, usually with video, and the policy explainer is supporting material reachable from it. Building it the other way round produces a site that is accurate, complete, and that nobody finishes reading.
What that costs to build properly
Handling somebody's account of the worst thing that happened to them carries obligations a normal CMS build does not. Consent has to be recorded and revocable, and a family that later wants their story taken down has to be able to get that done without a developer being available. Faces appear in video, so the whole pipeline has to assume the material is sensitive by default.
Advocacy actions
NationBuilder runs the petition and contact-your-legislator flows, and the join between "read this family's story" and "act on it" is the conversion the whole site exists for. Everything else is in service of that single handoff.